Tuesday, February 24, 2015

Habanos S.A. News: Day Two of The 17th Habanos Festival


Last night, the Habanos Festival concluded with the tasting of the Romeo y Julieta Wide Churchill Gran Reserva Cosecha 2009, and to no surprise the release was intended to be a larger ring gauge release, as that is the direction the market is going. For the past several years, Habanos S.A. has been cutting the brands and vitolas that are less in demand, and to no surprise, they have been smaller ring gauge releases. While I am more a fan of smaller ring gauge offerings, I have found that Habanos S.A. has been very successful in the release of larger ring gauges. I personally believe they do a better job than the non-Habanos manufacturers and brand owners, and a classic example is the Romeo y Julieta Wide Churchill and the Cohiba Robustos Supremos.

Wrapping up the 2014 year, Habanos S.A. gave their annual report, and overall it was a positive report. On a global level, excluding the United States market, Habanos S.A. has had its shares remain at a level above 70%, and there was a turnover of $439 million dollars last year. That is roughly a 1.8% loss compared with 2013 numbers, but that is still a positive number and not a significant loss. With taxes increasing on tobacco products worldwide, and a lot of non-Habanos manufacturers and brand owners going overseas because of the road the United States market is going, it was a successful year. I believe that if they continue down the trend they are, they will have a successful 2015 year and the numbers will go up. Every year, Habanos S.A. gets a better understanding of what particular markets are looking for, and with them appealing to those markets, they have a better chance of success.

Stay tuned for more information tomorrow on the 17th Habanos Festival.