Monday, October 20, 2014

Habanos S.A. News: Cohiba Brand Gets New Bands

On Thursday, October 16th, 2014, Habanos S.A. announced that the two core lines in the Cohiba brand would be getting a packaging upgrade. Habanos announced that the Línea Clásica and Línea 1492 lines would begin to have the new Cohiba bands applied to all vitolas, and that the transitioning would begin right away. The new band being applied is the same band that is used on the Piramides Extra, and this is a combined version of the Behike and most recent Cohiba band in my opinion. This band was introduced in 2012 when the Piramides Extra was released to the market.

The new band features the hologram technology present on the Piramides Extra and Behike bands, and will help in the prevention of counterfeiting. As Habanos has stated themselves, the new ring that incorporates this new authenticable hologram design, as well as other measures of increased security, allows for better traceability of each Habano brand. I imagine this transition will happen quickly, so do not be surprised if you see some new Siglo VI', Robustos and Esplendidos arrive with this band.

On a personal note, I think this transitioning is a great one and will do a lot for the Cohiba brand. It will definitely help in working against counterfeits, and the new bands in all reality make it easier to spot the difference between a genuine and fake Cohiba. Along with better security, it is safe to say that the new bands are flashier and better for Cohiba. Habanos has stated this is only for these two lines, but I would not be surprised if you see a new Maduro 5 band down the road.

photos from Habanos S.A.